Many of our clients are making the commitment to network more this year to help get the word out and grow their business.  A quick review of what not to do may help make this year’s networking lead to greater results.

Upstart Business Journal posed this Up Take and question.  The responses that follow are from entrepreneurs regarding their networking experiences.

The UpTake: Networking events are an opportunity to build future relationships, not sell your product and life story. It only takes two to form a healthy business relationship, so don’t waste it by dolling out business cards after saying “hello.”

Question: What’s one common networking mistake or turnoff that you see business owners make?

Gloating About Their Personal Wonderlife

“We live in an era that affords many new entrepreneurs the opportunity to redefine work-life balance. But even though your life might be the most outlandish saga since Deep Space 9, talking about your personal life for a moment too long can morph ‘Hmmm…interesting guy,’ into ‘This person is full of themselves.’ Don’t over-emphasize personal stories when business is what brought you together.”

– Kent Healy | Founder and CEO, The Uncommon Life

Following Up Too Late

“When you meet someone in a networking environment, it is important to follow up by email within 24 hours or connect through Twitter or Facebook. We live in a fast-paced world, so if you meet someone for the first time and send an email four days later to say thanks and follow up, the timing of your note communicates, ‘The time I spent with you really wasn’t that important.’ Be quicker.”

– Erica Dhawan | CEO, Erica Dhawan, LLC

Forcing Followers to Verify Humanity

“If I send an email or direct message on Twitter and get back a verification link, I’m immediately turned off. Setting up barriers in networking doesn’t make sense when the point is to enable easier communication! Be personal, don’t act like a robot. Those who don’t have enough time should be outsourcing non-personal tasks more to make the time to connect without all the hoop-jumping.”

– Kelly Azevedo | Founder, She’s Got Systems

Not Listening to the Other Person

“Sometimes we get so passionate when talking about our products, it seems as if no one else is in the room. That passion is great and people like to hear others who love their jobs. However, it is important not to dominate the entire conversation and allow the other person to share what is important to them. The more you listen, the higher likelihood of discovering a business problem you can solve.”

– Lawrence Watkins | Founder & CEO, Great Black Speakers

Wantreprenuers Mislabeling Themselves

“You know who they are! The ones who are at these events looking for people to help them get started with their business, they’re still unclear about what exactly they do, or they don’t want to tell you their business idea because they haven’t started and they don’t want you stealing their millions. They’re immediately closed off to any type of relationship unless you can help them.”

– Angela Pan | Owner/Photographer, Angela B Pan Photography

Leading With a Business Card

“A big no-no at any networking event is walking up to an individual or group and chucking your card to everyone within seconds. It feels like you are desperately fishing for leads in the hopes that if your card touches enough hands, you might make a sale. It would be just as effective for these people to walk into the middle of the room, launch their cards into the air, and yell, ’52 pickup!'”

– Seth Kravitz | CEO, Technori

Not Showing Up at All

“As Woody Allen said, ’80 percent of success is showing up.’ Many business owners (including myself) can at times feel too busy to attend events, but that’s a mistake. It’s critical to get out of the office, bounce ideas off of other people, get fresh perspectives, and meet potential clients, vendors, and employees. None of that can happen if you don’t show up.”

– Phil Frost | Co-Founder and Managing Partner, Main Street ROI

Asking Too Much, Too Soon

“A serious networking error is focusing too much on what you can get out of an interaction. If you meet somebody by asking for something from them, it’s a huge turn-off. However, if you offer up your services to help them achieve their goals without asking for anything in return, chances are they’ll offer to do the same, and they’ll enjoy working with you. Don’t bargain or trade, focus on giving.”

– Travis Steffen | Founder, WorkoutBOX

Forgetting It’s a Mutually Beneficial Relationship

“Networking isn’t just about you – you should be thinking about how you can help the other person, too. Why would this stranger want to help you if you’re only in the relationship for yourself? Think about how your skills and expertise might be useful to your networking contacts and give, give, give before asking for something in return.”

– Heather Huhman | Founder & President, Come Recommended

Failing to Research Attendees

“Many events share attendee lists through Eventbrite or other sites. The biggest mistake one can make is not being thoughtful about who you target, and then not being prepared to speak with those folks. The more that you can make the conversation personal and thoughtful, the more likely you are to succeed when meeting new people. Take advantage of great resources like LinkedIn and prepare wisely!”

– Aaron Schwartz | Founder and CEO, Modify Watches

Confusing Networking With Sales

“Too many business owners view networking as an opportunity to sell themselves or their company. Networking is about making connections that can lead to sales down the road. The biggest turnoff is when someone starts talking pricing and ‘What can we do for you?’ at an event. Network, meet people and use the follow up as a way to set up a sales meeting. If you network properly, the sales will come.”

Need help with your networking skills, 60 second introduction or elevator speech?  Call for an appointment at 931-456-4910.  I’d be honored to help you –