Email marketing has become a key component for your overall marketing strategy. It is more important than ever to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple strategies, best practices, and tips for your consideration to make your email marketing efforts more effective and to get better results. Whether you are just getting started or you are a seasoned professional email marketer, you will gain new insights into how to make this powerful tool work for you.

You will learn:

• Different types of newsletters
• Email marketing best practices that get results
• How to create content that drives action
• What to write in your newsletter
• Importance of images and how to use them
• How to create a compelling subject line
• When to send your newsletter

Presented By: Mike Coleman, local Constant Contact expert

Cost: Free

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