You’ve heard it before I’m sure: focus on the benefits to your clients, not the features. When you are writing copy, talking about what you do, or in a sales presentation, it’s the benefits and results of the service or product you provide that people are interested in, rather than its features or how it works. A lot of people struggle to get this right. Continue reading
Funding can help you do things in your business that would otherwise be impossible with your current budget. If you need expensive equipment or workers, you may need outside funding instead of bootstrapping your business on your own. Continue reading
Do you want to be highly productive when approaching a big project? Here are five insights from a Harvard expert to help you start and finish with ease.
For most people, the best part of taking on a big project is the end. It feels great to look back and see all you accomplished. But the beginning has a different emotional impact, and many feel overwhelmed or intimidated. They don’t know where to start. Others procrastinate until deadlines become imminent. Continue reading
Tyson Hartnett wrote the following blog. He is a 20-something CEO who started his own business, Basketball Training Club, in May of 2013. He did a great job on his blog and I wanted to share his words with you.
That Moment When You NEED To Start Your Own Business
“Dude, the margarita mix is only half full!”
“What?”
“You didn’t fill the margarita mix! What the ^&*% have you been doing all day??” Continue reading
Labville is a STEM – Science, Technology, Engineering and Math – group for all ages. The goal is to highlight a topic each month and introduce it to the public at a level we can all understand. August will be 3D Scanning that can lead directly to 3D printing or other means to create the model outside of the computer. Continue reading
Have you ever put on a pair of cowboy boots or other boots with the little tabs to help pull them on? Using those is bootstrapping. From Wikipedia:
Tall boots may have a tab, loop or handle at the top known as a bootstrap, allowing one to use fingers or a boot hook tool to provide greater force in pulling the boots on. The saying “to pull oneself up by one’s bootstraps” was already in use during the 19th century as an example of an impossible task.
Today “Bootstrapping” is the art of building and operating a business without outside funding. Just you, standing on your own two feet, using your own personal money to fund your business. Continue reading
Baby Boomers and seniors are spending more time online than they are watching television according to a report by Ipsos and Google.
Average seniors and Boomers (those age 45 and older) spend 19 hours a week online compared to only 16 hours of television watching. Their online time far outpaces time spent listening to the radio or reading newspapers and magazines. Continue reading
Labville is a makerspace devoted to the practice of leveraging technology and techniques to build things both real and virtual with a sense of community, collaboration, inventiveness, humor and wonder.
I facilitated an Elevator Speech workshop for our clients last week. People did great work in the session and left with a new elevator pitch or polished up their old one. What’s next? Developing a good Tagline. What is it? A single phrase or sentence that describes your primary benefit. Notice I didn’t say your primary product or offering – but your primary benefit. Continue reading
It’s fair to say that at the Cumberland Business Incubator we do “something different every day.” As examples, a few things that have occurred recently: Continue reading