I think it was a scene in a movie, but something made me think about how that scene related to getting clients and customers.  Picture in your mind you are watching people in a park feeding the birds.

Children are chasing after the birds trying to catch them.  Almost every child eventually starts to chase the birds. It was quite amusing because the birds always scattered away! Camera pans and now we’re watching the adults interacting with the birds and noticed something fascinating…

The adults did not chase the birds. They tossed a few seeds and the birds would come to them. And, in some cases, they would hop up next to them and eat right out of their hand! (Hint: that is the type of relationship we want with our potential clients and customers – they trust us enough to get this close to gain what we have to offer)

Here are 3 insights for you to apply to your business:

#1) When we chase anyone, their instinctive reaction is to run away. Even when we chase them with something they want! The children had bags of food in their hands and the birds still ran. Just like we have the solutions to so many things our potential clients and customers might be looking for, we can still make them run away. The more we chase, the less we catch. True for children chasing birds. True for potential clients and customers.

Instead…

#2) When you toss out a few tasty bits, you start attracting to the point of having them sitting next to you, trusting you, and eating out of the palm of your hand. As businesses, we can offer many tasty bits:

* a free introductory service, session, or sample (if done correctly)

* a free report (on a topic your potential clients and customers care about)

* a free webinar or workshop (on a topic that clients and customers want to learn about)

* a newsletter (or weekly tip sheet, or e-newsletter that provides value)

This isn’t some trick. If you have something of value to offer and your potential clients and customers see this, they’ll move closer to you because they want to learn more. This isn’t manipulation, it is human nature, or in the case of the birds, animal instinct.

But, here’s the kicker…

#3) When the children watched the adults making this strategy work, they tried to do the same thing – only better. Instead of offering a few tasty bits, they dumped out a huge handful of food all over the ground.

What happened in the scene was somewhat surprising. The birds were overwhelmed. They moved on to try to get food from someone else even though there was all they could eat right in front of them!

When we give too much too quickly, we can overwhelm people and get few, if any, to choose us.

Remember…

• Don’t chase clients and customers.
• Don’t overwhelm them.
• Only give out a few tasty tidbits at a time.  They can only process so much at one time.

Follow these steps and clients and customers will flock to you.

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Call for an appointment and we’ll brainstorm ideas of how to apply this to your business. Call Bonnie at 931-456-4910 and she’ll get you on my calendar.