When you hear from an expert that you could be doing something better, do you make the changes?

We had an expert present a workshop recently about e-newsletters.  He stressed that sending out e-newsletters on Monday is the worst possible day to deposit messages in busy people’s inboxes.

So, we are making the change.  We’re moving to Tuesdays.  We hope you like the move and that it fits in with your business day better to find us in your inbox on Tuesdays.

We are also changing the subject line.  The subject line has always been CBI NEWSFLASH.  We thought you might appreciate getting a bit more insight into the content right in the subject line.  Most often it will have something to do with the article for the week.  Other times it will be the specific workshop that is being highlighted.

Let us know how you like the changes – we welcome your feedback.  As we stress with our clients, keep improving – keep listening to the experts and your customers and make the changes to add more value every chance you get.

See you on Tuesdays –