You’ve heard it before I’m sure: focus on the benefits to your clients, not the features. When you are writing copy, talking about what you do, or in a sales presentation, it’s the benefits and results of the service or product you provide that people are interested in, rather than its features or how it works. A lot of people struggle to get this right. Continue reading
Tyson Hartnett wrote the following blog. He is a 20-something CEO who started his own business, Basketball Training Club, in May of 2013. He did a great job on his blog and I wanted to share his words with you.
That Moment When You NEED To Start Your Own Business
“Dude, the margarita mix is only half full!”
“What?”
“You didn’t fill the margarita mix! What the ^&*% have you been doing all day??” Continue reading
Labville is a STEM – Science, Technology, Engineering and Math – group for all ages. The goal is to highlight a topic each month and introduce it to the public at a level we can all understand. August will be 3D Scanning that can lead directly to 3D printing or other means to create the model outside of the computer. Continue reading
Have you ever put on a pair of cowboy boots or other boots with the little tabs to help pull them on? Using those is bootstrapping. From Wikipedia:
Tall boots may have a tab, loop or handle at the top known as a bootstrap, allowing one to use fingers or a boot hook tool to provide greater force in pulling the boots on. The saying “to pull oneself up by one’s bootstraps” was already in use during the 19th century as an example of an impossible task.
Today “Bootstrapping” is the art of building and operating a business without outside funding. Just you, standing on your own two feet, using your own personal money to fund your business. Continue reading
I facilitated an Elevator Speech workshop for our clients last week. People did great work in the session and left with a new elevator pitch or polished up their old one. What’s next? Developing a good Tagline. What is it? A single phrase or sentence that describes your primary benefit. Notice I didn’t say your primary product or offering – but your primary benefit. Continue reading
It’s fair to say that at the Cumberland Business Incubator we do “something different every day.” As examples, a few things that have occurred recently: Continue reading