Tag Archives: business counseling

Guerrilla Marketing – 5 Unorthodox Ways to Market Your Brand

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Before a million pails of cold water brought amyotrophic lateral sclerosis (ALS) global attention, many people had never heard of the disease. After a summer of ice bucket challenges, the devastating motor neuron disorder has an astonishing level of awareness. Although the campaign didn’t originate as a deliberate marketing strategy, it’s a great case of the power of guerrilla marketing in the social-media age.

Inexpensive, small scale and non-traditional marketing tactics can be extremely effective ways to promoting your brand if the idea catches the public imagination and goes viral. Guerrilla marketing covers a huge variety of activities. Continue reading →

Guerrilla Marketing – 5 Basics

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No matter where we live we’ve all been in a traffic jam or at a light that just won’t change in our favor and glanced at the advertising billboards around us.

This “wait marketing” that capitalizes on immobility, or forced attention, maximizes potential exposure for businesses. However, unless the motorist has some special connection to the advertiser, the odds are that he or she will forget about the ad as soon as the traffic starts moving again. Continue reading →

So You Want to Start a Business or Buy an Existing One?

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start business

We have a number of people who come to the CBI for help in buying a business or to start their own business. Sometimes it’s a short conversation when they come looking for the grant money they believe we have. We don’t have grant funds or grant applications to buy a business or start a business. We don’t have access to a pool of investors who loan money without a sound business plan, or know of any that will loan 100% of the cost of a business even with a great plan. Continue reading →

What’s Your Fair Share?

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This October’s issue of INC. magazine has an interesting article about splitting founder’s equity.

15 years ago Atlanta-based Ockham Technologies had three founders. One founder had part of the original idea and was putting in sweat equity and cash. A second founder was putting in sweat equity and cash but wasn’t part of the original idea. A third founder was part of the idea and put in cash but no sweat equity. What type of split of the equity would have been “fair?” Continue reading →

5 Quotes That Can Profoundly Change Your Business

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As a business owner, it’s way too easy to get bogged down in the day to day challenges. Sure it’s important to put out fires but it’s equally (or more) important to think about the big picture and where you’re taking things.

One way to get inspired and to challenge your thinking – or at least get a different perspective, is to find a quote that resonates with you. Often someone else can put into words those ideas that are bouncing around in your head.

These 5 quotes that get to the heart of business success: Continue reading →

Do You Code?

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Nearly everything today is based on computers and computer processing. My car has computers in it. My washing machine has computer chips in it. My phone is based on a computer and code, called apps.

Code.org says that by 2020 there will be 1 million more computer jobs than computer science students in the United States. Experts fear U.S. society will be dominated by users of computers and programs that they don’t understand and haven’t created. Continue reading →

Are You Ready?

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Do you have good ideas that would take your business to the next level but don’t know where to find help to implement them? How can you minimize the risks and increase the probability of success in your business? Do you have dreams of starting your own business but don’t know where to begin? Continue reading →

Focus on the 80%

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ideas biz

I enjoy meeting with clients that come in with invention ideas. I get to put on my engineering hat and talk about engineering and design and manufacturing as well as all the typical business aspects. I met with a group last week that brought in their product idea. In this first meeting they were eager and excited to tell me about what they were going to build and what great ideas they had for packages and versions and the future of the product. There is a battery required to power their product. Within the same conversation they shared their ideas of how to build a better battery. They were full of ideas! Continue reading →

Buy Local

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Consumers like to buy locally made things. The July 21-July 27, 2014 issue of Bloomberg Businessweek contains an interesting article about a potential new local trend. The owners of Absolut vodka, the French group Pernod Ricard, are looking to profit from those buyers who will pay a premium for small-batch locally made vodka. They are franchising. Pernod supplies the distilling equipment and the vodka recipe, but the production, sales and marketing and some profits are the entrepreneur’s. Continue reading →

The Eiffel Tower & Your Ideas

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Eiffel 1       Eiffel 2

In celebration of Bastille Day, Seth Godin’s blog included the following about the Eiffel Tower:

  • It was designed at home on the kitchen table
  • By someone who didn’t get their name on it
  • It had never been done before, not guaranteed to get built or to work
  • It was criticized by hundreds of leading intellectuals and cultural experts
  • It wasn’t supposed to last very long
  • It’s designed to be an icon, it’s not an accident
  • People flock to it because it’s famous
  • You can sketch a recognizable version of it on a napkin

I did a bit more research. In May of 1884, working at his kitchen table at home, Maurice Koechlin made an outline drawing of the scheme he and Emile Nouguier, both engineers with the Eiffel firm, had conceived of as the centerpiece for the 1889 World’s Fair in Paris, coinciding with the centennial of the French Revolution. Initially the owner of the company, Mr Eiffel himself, was not enthusiastic about the concept. Continue reading →