Trade Show Marketing Tips

trade-show-marketing

It seems that I have walked the floors at trade shows or vendor display areas at conferences a lot during 2015. If you have plans to participate in booth (or table and chair) marketing events in 2016, I hope these tips make your time spent there more rewarding. Continue reading

Servant Leadership

leadership

“Good leaders must first become good servants.” Robert K. Greenleaf

45 years ago, the phrase “Servant Leadership” was used by Robert Greenleaf. Since then there have been a number of business books written about this style of leadership and what it means.  The topic of leadership is always a hot one. We’re all looking for better answers.  Although servant leadership isn’t always specifically referenced in business writing, most successful leaders practice it to some degree. Continue reading

Work Force Development – You Can Change the Future

untitled

You must be the change you wish to see in the world.

Mahatma Gandhi

Are you looking for a better workforce?  Did you know you could influence the workforce of the future?

Consider getting involved in creating that pool of employees you will see in the future. Become a tnAchieves Mentor and help this year’s high school seniors be successful in their path to a community college degree or vocational certification. Continue reading

Quotes for Business from Fictional Characters

gandoff

Leadership

“Your title gives you claim to the throne of our country, but men don’t follow titles, they follow courage.”  – William Wallace, Braveheart

Why?  Leadership is much more than a title.  Many business owners are finding that out as they seek to develop their next generation of leadership for their companies.  True leadership is earned and it is much more than just knowledge of the business and a title.

Entrepreneurship

Continue reading

Announcing: 100 Days to Launch – Tourism

Picture1

Applications will soon be accepted for the Cumberland Business Incubator’s (CBI) 2016 Accelerator, 100 Days to Launch – Tourism. The selection committee will review applications to find the top candidates with an existing business or those interested in launching a new business with a tourism focus. Continue reading

A New Twist for Gift Cards

gift cards

Gift cards are big business. Each year $400 billion worth enter the market. About 30% of gift-card values go unspent annually, in part because it’s so easy to forget about that piece of plastic you’ve tucked away somewhere. At 23 George Bousis started his Chicago-based company, Raise, offering gift-card holders the chance to sell the cards they don’t want and buy others they do want at a discount. With the new mobile app, Raise lets consumers grab discounted cards as they wait in line to make a purchase. Continue reading

Business Taxes for the Self-Employed: The Basics

Surviving-a-business-tax-audit

Posted by the Internal Revenue Service

FS-2015-22, August 2015

For anyone starting a small business, especially those who are self-employed, the Internal Revenue Service offers some basic information on filing, reporting and paying taxes.

Generally, one is self-employed if they:

  • Carry on a trade or business as a sole proprietor or independent contractor, or are otherwise in business as an individual, including a part-time business
  • Own an unincorporated business

Continue reading

Planning to Sell Your Business?

sell-a-las-vegas-business

This article appeared in Forbes Magazine 8/28/2015 – by Bob House

Selling a business can be a challenging process. However, like many challenges in life, business owners who take the time to properly prepare will fare much better than those that jump right in.

This is the real life lesson learned by one couple that successfully sold their North Carolina cafe after 18 years of devoted ownership. Their story is an example of how a little prep work can ease the selling process and perhaps more importantly, lead to a higher sales price. For every small business owner, whether planning to sell now or much farther down the road, these lessons apply. Continue reading

Do Something!

do something

Attracting a prospect’s attention does not help if they disappear: if you want to make a sale, you need to direct your prospects to take some kind of action.

Your prospects can’t read your mind. If you want your prospects to take the next step you’re encouraging, you need to tell them exactly what to do. The most effective marketing messages give the recipient or prospect a single, very clear, very short action to take next. Continue reading

DECISION

decision

 

At the moment of every day I must decide what I am going to do the next moment; and no one can make this decision for me, or take my place in this.

                Jose Ortega Y Gasset, Philosopher and Essayist

Given options, sometimes clients have a hard time deciding what to do. I found the following essay on making decisions in Josh Kaufman’s The Personal MBA – Master the Art of Business. Continue reading