Welcome! This week all around the globe people are celebrating innovators and job creators who launch startups that bring ideas to life, drive economic growth and expand human welfare. Global Entrepreneurship Week (GEW) launched in 2008 and has since grown to 150 countries with over 24,000 partner organizations planning over 34,000 activities that directly engage millions of participants during the week. Continue reading
Tag Archives: business research
7 Tips on Better Brainstorming
Idea generation is an art form. It’s about setting a safe, creative space for people to feel like they can say anything, be wild, not be judged – so that new ideas can be born.
To help you generate ideas, some tips used in traditional group brainstorming follow, setting the boundaries of that creative space.
- Defer judgment
Creative spaces don’t judge. They let the ideas flow, so that people can build on each other and foster great ideas. You never know where a good idea is going to come from, the key is to make everyone feel like they can say the idea on their mind and allow others to build on it. Pose non-judgmental questions and provocations so that the ideas can get better. Continue reading
5 Behaviors That Make You a Co-Working Space Pro
The CBI recently developed Co-Working spaces. I found an article by Cassidy North-Reist that helps define some of the behaviors that will help you succeed in a Co-Working space.
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The nature of the American workforce is rapidly changing, with more of us telecommuting or starting businesses out of our homes than ever before. It’s no surprise then that there’s been a recent surge in people taking up residency in Co-Working spaces. Continue reading
Guerrilla Marketing – 5 Unorthodox Ways to Market Your Brand
Before a million pails of cold water brought amyotrophic lateral sclerosis (ALS) global attention, many people had never heard of the disease. After a summer of ice bucket challenges, the devastating motor neuron disorder has an astonishing level of awareness. Although the campaign didn’t originate as a deliberate marketing strategy, it’s a great case of the power of guerrilla marketing in the social-media age.
Inexpensive, small scale and non-traditional marketing tactics can be extremely effective ways to promoting your brand if the idea catches the public imagination and goes viral. Guerrilla marketing covers a huge variety of activities. Continue reading
Guerrilla Marketing – 5 Basics
No matter where we live we’ve all been in a traffic jam or at a light that just won’t change in our favor and glanced at the advertising billboards around us.
This “wait marketing” that capitalizes on immobility, or forced attention, maximizes potential exposure for businesses. However, unless the motorist has some special connection to the advertiser, the odds are that he or she will forget about the ad as soon as the traffic starts moving again. Continue reading
So You Want to Start a Business or Buy an Existing One?
We have a number of people who come to the CBI for help in buying a business or to start their own business. Sometimes it’s a short conversation when they come looking for the grant money they believe we have. We don’t have grant funds or grant applications to buy a business or start a business. We don’t have access to a pool of investors who loan money without a sound business plan, or know of any that will loan 100% of the cost of a business even with a great plan. Continue reading
The Next Time You Use Your Computer…
The next time you use your computer to read an email or download a movie on Netflix, or use an app on your phone, think of the technology behind it and the geeks who developed it.
Being called a Geek today is a compliment, a high compliment, not like when I was in school. Tech companies are in heavy competition to develop the newest most advanced products. As the world becomes more and more dependent on technology, those that understand and develop it are in high demand. Continue reading
What’s Your Fair Share?
This October’s issue of INC. magazine has an interesting article about splitting founder’s equity.
15 years ago Atlanta-based Ockham Technologies had three founders. One founder had part of the original idea and was putting in sweat equity and cash. A second founder was putting in sweat equity and cash but wasn’t part of the original idea. A third founder was part of the idea and put in cash but no sweat equity. What type of split of the equity would have been “fair?” Continue reading
5 Quotes That Can Profoundly Change Your Business
As a business owner, it’s way too easy to get bogged down in the day to day challenges. Sure it’s important to put out fires but it’s equally (or more) important to think about the big picture and where you’re taking things.
One way to get inspired and to challenge your thinking – or at least get a different perspective, is to find a quote that resonates with you. Often someone else can put into words those ideas that are bouncing around in your head.
These 5 quotes that get to the heart of business success: Continue reading
CBI Wins Prize!
Cumberland Business Incubator receives $50,000 prize to create Tinker Space
The Cumberland Business Incubator, located on Roane State Community College’s Cumberland County campus, has received a $50,000 prize to create a space where entrepreneurs can turn their ideas into working prototypes.
The incubator was one of 50 organizations nationwide to receive a prize through the U.S. Small Business Administration’s Growth Accelerator Fund competition. Continue reading