I facilitated an Elevator Speech workshop for our clients last week. People did great work in the session and left with a new elevator pitch or polished up their old one. What’s next? Developing a good Tagline. What is it? A single phrase or sentence that describes your primary benefit. Notice I didn’t say your primary product or offering – but your primary benefit. Continue reading
It’s fair to say that at the Cumberland Business Incubator we do “something different every day.” As examples, a few things that have occurred recently: Continue reading
No, I’m not suggesting you ignore a quarterly marketing plan, annual financials or your annual business plan, but realize that it’s important to run your business one week at a time as well. Here are a few keys to success that need to be done weekly: Continue reading