Grow with Google Webinar: Launch Your Business with Customer-Focused Marketing

September 19, 2022 @ 12:00 pm 1:00 pm CDT

https://register.gotowebinar.com/register/256634135523125515

As a new entrepreneur, you’ll need more than good products or services to grow your business. It’s also important to have strong customer-focused marketing strategies to reach your audience and turn them into loyal customers.

In this 60-minute webinar, you will learn to: • Create a compelling brand • Define your audience • Convert customers • Build loyalty and advocacy

Online presentation by Grow with Google speaker Dave Delaney.

If you have any questions contact Amy: 931-456-4910 or cbi@roanestate.edu

Free

How to Use Birdseed to Get Clients & Customers

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I think it was a scene in a movie, but something made me think about how that scene related to getting clients and customers.  Picture in your mind you are watching people in a park feeding the birds.

Children are chasing after the birds trying to catch them.  Almost every child eventually starts to chase the birds. It was quite amusing because the birds always scattered away! Camera pans and now we’re watching the adults interacting with the birds and noticed something fascinating… Continue reading

6 Things Successful Entrepreneurs Do Daily

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Success in entrepreneurship is not an end destination. It’s to be the best version of yourself every day as you work with and communicate with those around you and provide services and products to your customers. We are a constant work in progress that requires some daily effort. The “laptop in the coffee shop” version of entrepreneurship may only exist for a very few. Continue reading

Retirement Options

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As the April 15 personal tax deadline looms, you’re likely overwhelmed with short-term concerns about your business budget and your personal finances. You should also be considering two crucial longer-term questions: What are you saving for retirement, and where are you saving it? Continue reading

CBI Crash Course MBA Accelerator Participants

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Congratulations to the Roane State Community College Cumberland Business Incubator Crash Course MBA Accelerator participants that will be working on their business skills and business growth over the next few months.  Mark your calendars for Pitch Night – May 3rd when all are welcome to hear the business presentations and the outcome of the accelerator process. The Accelerator participants include: Continue reading

6 Keys to Growing Your Business in 2016

If your child, young pet or garden wasn’t growing…what would you do?

A. Nothing

B. Hope they started to thrive without YOU making any changes

C. Ask yourself, “Am I adequately feeding and hydrating?”

D. Consult a pediatrician, veterinarian or expert gardener?

I bet you’d go with C & D yet many business owners choose A & B hoping for a miracle.  Don’t be one of them. Continue reading

Bulls-Eye Employee Engagement

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One of the ‘secrets’ to a successful small business is having employees who are engaged, aligned with what you’re doing and enjoy working with you and your team. We’ve all experienced interactions with businesses where the employees are clearly just showing up for the paycheck and don’t care at all about what they’re doing. That’s a business on life support. It’s equally easy to see when employees genuinely like and believe in what they’re doing…and that makes all the difference to a customer and ultimately the business. Continue reading

Cumberland County-Global Entrepreneurship Week

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It’s Global Entrepreneurship Week around the world. In Cumberland County in cooperation with Junior Achievement of East Tennessee, the local Youth Achievement Foundation and the Cumberland Business Incubator (CBI) of Roane State Community College, a lot is happening. Continue reading

Quotes for Business from Fictional Characters

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Leadership

“Your title gives you claim to the throne of our country, but men don’t follow titles, they follow courage.”  – William Wallace, Braveheart

Why?  Leadership is much more than a title.  Many business owners are finding that out as they seek to develop their next generation of leadership for their companies.  True leadership is earned and it is much more than just knowledge of the business and a title.

Entrepreneurship

Continue reading

Announcing: 100 Days to Launch – Tourism

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Applications will soon be accepted for the Cumberland Business Incubator’s (CBI) 2016 Accelerator, 100 Days to Launch – Tourism. The selection committee will review applications to find the top candidates with an existing business or those interested in launching a new business with a tourism focus. Continue reading