Who’s Who at the CBI

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The Cumberland Business Incubator reached a major milestone in December of 2015. Every single area was utilized within the 10,000 square foot incubator.

A quick introduction to our newest tenants and a review of those that have been with us a while seems appropriate. Continue reading

It’s Beginning to Look a Lot Like Numbers…

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The season where we all start to look at our numbers will quickly be upon us. The end of the year. The context that those numbers are in matters, so take a deeper look this year until you understand what your numbers are really telling you.

Let’s say you brought in $200,000 of revenue this month. Is that good or bad? It depends. If you brought in $100,000 last month, it’s good. If your expenses were $400,000 this month, it’s bad. Everything in context. Continue reading

Cumberland County-Global Entrepreneurship Week

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It’s Global Entrepreneurship Week around the world. In Cumberland County in cooperation with Junior Achievement of East Tennessee, the local Youth Achievement Foundation and the Cumberland Business Incubator (CBI) of Roane State Community College, a lot is happening. Continue reading

8 Traits for the Most Successful Entrepreneurs

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I read an article by Ryan Robinson and thought you would like to know what he has learned through his interviews and studies of the most successful entrepreneurs. What makes them successful? Why do they succeed when so many do not? Continue reading

7 Essential Stages for a Total Online Presence

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The seven stages of building a total online presence according to Duct Tape Marketing are:

  1. Content Platform
  2. Organic SEO
  3. Email Marketing
  4. Social Media Marketing
  5. Online Advertising
  6. Mobile and Location
  7. Analytics and conversion

1.Content Platform – Much of what happens online revolves around content. It’s how you get found, why people pay attention and how you start to exchange value. Content platform starts with building a listening station with tools like Google Alerts, TweetDeck, Trackur, Social Mention, Sprout Social and Raian6. You’ll be listening to gain insight into your market, your competitors and important groups, including key journalists, working toward a better understanding of the most important keyword phrases that resonate with customers in your market. Continue reading

Trade Show Marketing Tips

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It seems that I have walked the floors at trade shows or vendor display areas at conferences a lot during 2015. If you have plans to participate in booth (or table and chair) marketing events in 2016, I hope these tips make your time spent there more rewarding. Continue reading

Servant Leadership

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“Good leaders must first become good servants.” Robert K. Greenleaf

45 years ago, the phrase “Servant Leadership” was used by Robert Greenleaf. Since then there have been a number of business books written about this style of leadership and what it means.  The topic of leadership is always a hot one. We’re all looking for better answers.  Although servant leadership isn’t always specifically referenced in business writing, most successful leaders practice it to some degree. Continue reading

Announcing: 100 Days to Launch – Tourism

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Applications will soon be accepted for the Cumberland Business Incubator’s (CBI) 2016 Accelerator, 100 Days to Launch – Tourism. The selection committee will review applications to find the top candidates with an existing business or those interested in launching a new business with a tourism focus. Continue reading

A New Twist for Gift Cards

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Gift cards are big business. Each year $400 billion worth enter the market. About 30% of gift-card values go unspent annually, in part because it’s so easy to forget about that piece of plastic you’ve tucked away somewhere. At 23 George Bousis started his Chicago-based company, Raise, offering gift-card holders the chance to sell the cards they don’t want and buy others they do want at a discount. With the new mobile app, Raise lets consumers grab discounted cards as they wait in line to make a purchase. Continue reading

Business Taxes for the Self-Employed: The Basics

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Posted by the Internal Revenue Service

FS-2015-22, August 2015

For anyone starting a small business, especially those who are self-employed, the Internal Revenue Service offers some basic information on filing, reporting and paying taxes.

Generally, one is self-employed if they:

  • Carry on a trade or business as a sole proprietor or independent contractor, or are otherwise in business as an individual, including a part-time business
  • Own an unincorporated business

Continue reading