Make 2017 Your Best Year Yet with an Annual Plan – FINAL

Picking up where we left off from the two most recent articles …….

Marketing –

  • On a scale of 1 (least positive) to 10 (most positive), how would your company’s current marketing activities and your ability to generate the right number of quality leads?
  • Make a list of what you think is needed to make this a 10.
  • Do you have an effective lead generation process that provides a steady stream of high-quality leads?
  • Is your company taking advantage of a variety of different channels for generating leads?
  • Are you sure that your current marketing messages are having the desired impact on prospective customers
  • Do you have an effective social media strategy and presence?

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Make 2017 Your Best Year Yet with an Annual Plan

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Many businesses have been in business 3, 8, 12, or more years, yet each year is a repeat of any other prior year. Why? Because everyone is so caught up in the day to day work of the business (working IN the business) that they don’t take the time to step back and take an assessment of where the business is (working ON the business) and intentionally do things differently to move forward toward the vision for their business. Continue reading

Key Performance Indicators

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There is a primary problem with measurement.  You can measure a million different things.  Measure too much and you’ll drown in a sea of meaningless data.

Some measurements are more important than others.  Key Performance Indicators (KPIs) are measurements of the critical parts of a system.  Measurements that don’t help you make improvements to your system are worse than worthless:  they’re a waste of your limited attention and energy.  You don’t have time to pay attention to everything – just a few key measurements that actually matter. Continue reading