We all know that marketing and promotion is an essential part of business – but what if it takes you well beyond your comfort zone and seems to conflict with the essence of who you are? I found this article by Amanda Jesnoewski has some good pointers.
This is for the shy, humble and introverted entrepreneurs among us – the ones who would rather stay in their office than get out and network, and the ones who feel inauthentic and at times even arrogant when singing their praises. Continue reading
Success in entrepreneurship is not an end destination. It’s to be the best version of yourself every day as you work with and communicate with those around you and provide services and products to your customers. We are a constant work in progress that requires some daily effort. The “laptop in the coffee shop” version of entrepreneurship may only exist for a very few. Continue reading
As the April 15 personal tax deadline looms, you’re likely overwhelmed with short-term concerns about your business budget and your personal finances. You should also be considering two crucial longer-term questions: What are you saving for retirement, and where are you saving it? Continue reading
IF IT WERE YOU THAT WAS REPLACED IN YOUR COMPANY, WHAT WOULD THE NEW CEO CHANGE?
We’ve all seen it. A new leader comes into an organization and starts making changes. Very few leaders are brought in to keep things running the way they have been. They’re brought in because something must change. Continue reading
Congratulations to the Roane State Community College Cumberland Business Incubator Crash Course MBA Accelerator participants that will be working on their business skills and business growth over the next few months. Mark your calendars for Pitch Night – May 3rd when all are welcome to hear the business presentations and the outcome of the accelerator process. The Accelerator participants include: Continue reading
The Cumberland Business Incubator reached a major milestone in December of 2015. Every single area was utilized within the 10,000 square foot incubator.
A quick introduction to our newest tenants and a review of those that have been with us a while seems appropriate. Continue reading
The season where we all start to look at our numbers will quickly be upon us. The end of the year. The context that those numbers are in matters, so take a deeper look this year until you understand what your numbers are really telling you.
Let’s say you brought in $200,000 of revenue this month. Is that good or bad? It depends. If you brought in $100,000 last month, it’s good. If your expenses were $400,000 this month, it’s bad. Everything in context. Continue reading
It’s Global Entrepreneurship Week around the world. In Cumberland County in cooperation with Junior Achievement of East Tennessee, the local Youth Achievement Foundation and the Cumberland Business Incubator (CBI) of Roane State Community College, a lot is happening. Continue reading
The seven stages of building a total online presence according to Duct Tape Marketing are:
1.Content Platform – Much of what happens online revolves around content. It’s how you get found, why people pay attention and how you start to exchange value. Content platform starts with building a listening station with tools like Google Alerts, TweetDeck, Trackur, Social Mention, Sprout Social and Raian6. You’ll be listening to gain insight into your market, your competitors and important groups, including key journalists, working toward a better understanding of the most important keyword phrases that resonate with customers in your market. Continue reading
“Good leaders must first become good servants.” Robert K. Greenleaf
45 years ago, the phrase “Servant Leadership” was used by Robert Greenleaf. Since then there have been a number of business books written about this style of leadership and what it means. The topic of leadership is always a hot one. We’re all looking for better answers. Although servant leadership isn’t always specifically referenced in business writing, most successful leaders practice it to some degree. Continue reading