The millennial generation is the largest population group in the United States. In the last U.S. Census, 18 to 32-year-olds outnumbered even the baby boomers. As their buying power increases, entrepreneurs looking to market to them must understand how they expect to be treated – as individuals. Continue reading
There is a primary problem with measurement. You can measure a million different things. Measure too much and you’ll drown in a sea of meaningless data.
Some measurements are more important than others. Key Performance Indicators (KPIs) are measurements of the critical parts of a system. Measurements that don’t help you make improvements to your system are worse than worthless: they’re a waste of your limited attention and energy. You don’t have time to pay attention to everything – just a few key measurements that actually matter. Continue reading