More than 60% of U.S. business owners are over 50 years of age (Baby Boomers), and many of them are looking forward to retirement and the process of attracting and vetting potential buyers to take over the reins of their business. The problem for those that have built these companies is that the businesses may not be attractive to a new generation of business buyers. There are three major trends that impact the salability of a business. Understanding these trends can help owners transition successfully in a challenging market, and help identify the buyer who will lead their company into the future. Continue reading
Tag Archives: millennials
Marketing to the Largest Group in the US?
The millennial generation is the largest population group in the United States. In the last U.S. Census, 18 to 32-year-olds outnumbered even the baby boomers. As their buying power increases, entrepreneurs looking to market to them must understand how they expect to be treated – as individuals. Continue reading