Planning is difficult for any business. It takes time and intention – and knowing the results you want and how you’re going to get them. How often has one of your plans fallen by the wayside for unforeseen circumstances and pivoting meant starting over from scratch? If you’re like most business owners, that scenario is probably more true than not. So what can you do to reduce your vulnerability? How can you plan for the things you don’t expect?

The answer….you don’t, and yet, you do. Continue reading →