Tag Archives: Roane State Community College

Change Your Life…

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treasure

Change your life… by the books you read.  The list below is from Stephen Heiner, “an American in Paris” who sold his business in Kansas City to move to Paris and start several more.  I have read many of the books that Stephen lists, and although I may not have considered it before, I do believe that many of them have had an influence on my life.  I thought you might enjoy reading what Stephen and I have read.  From Stephen:   What follows is a brief list for those interested in the life of travel and entrepreneurship you can create for yourself through deliberate and personal lifestyle design. Continue reading →

Who’s Who at the CBI

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The Cumberland Business Incubator reached a major milestone in December of 2015. Every single area was utilized within the 10,000 square foot incubator.

A quick introduction to our newest tenants and a review of those that have been with us a while seems appropriate. Continue reading →

6 Keys to Growing Your Business in 2016

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If your child, young pet or garden wasn’t growing…what would you do?

A. Nothing

B. Hope they started to thrive without YOU making any changes

C. Ask yourself, “Am I adequately feeding and hydrating?”

D. Consult a pediatrician, veterinarian or expert gardener?

I bet you’d go with C & D yet many business owners choose A & B hoping for a miracle.  Don’t be one of them. Continue reading →

Tips for Getting Meaningful Customer Feedback

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Michael Sippey is currently the VP of Product for Twitter and shared the following tips in an article I read recently. According to Sippey there is one important rule and three steps for gathering powerful customer feedback that can make all the difference for your product roadmap. Continue reading →

2016 CBI MBA Crash Course Accelerator

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Make 2016 the year to learn more about the business of being in business. Even if you’ve owned a business or directed a non-profit organization for years, join us for the CBI MBA (Master of Business Administration) Crash Course Accelerator. Continue reading →

Bulls-Eye Employee Engagement

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One of the ‘secrets’ to a successful small business is having employees who are engaged, aligned with what you’re doing and enjoy working with you and your team. We’ve all experienced interactions with businesses where the employees are clearly just showing up for the paycheck and don’t care at all about what they’re doing. That’s a business on life support. It’s equally easy to see when employees genuinely like and believe in what they’re doing…and that makes all the difference to a customer and ultimately the business. Continue reading →

It’s Beginning to Look a Lot Like Numbers…

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kooky-numbers

The season where we all start to look at our numbers will quickly be upon us. The end of the year. The context that those numbers are in matters, so take a deeper look this year until you understand what your numbers are really telling you.

Let’s say you brought in $200,000 of revenue this month. Is that good or bad? It depends. If you brought in $100,000 last month, it’s good. If your expenses were $400,000 this month, it’s bad. Everything in context. Continue reading →

Cumberland County-Global Entrepreneurship Week

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It’s Global Entrepreneurship Week around the world. In Cumberland County in cooperation with Junior Achievement of East Tennessee, the local Youth Achievement Foundation and the Cumberland Business Incubator (CBI) of Roane State Community College, a lot is happening. Continue reading →

8 Traits for the Most Successful Entrepreneurs

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I read an article by Ryan Robinson and thought you would like to know what he has learned through his interviews and studies of the most successful entrepreneurs. What makes them successful? Why do they succeed when so many do not? Continue reading →

7 Essential Stages for a Total Online Presence

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online presence

The seven stages of building a total online presence according to Duct Tape Marketing are:

  1. Content Platform
  2. Organic SEO
  3. Email Marketing
  4. Social Media Marketing
  5. Online Advertising
  6. Mobile and Location
  7. Analytics and conversion

1.Content Platform – Much of what happens online revolves around content. It’s how you get found, why people pay attention and how you start to exchange value. Content platform starts with building a listening station with tools like Google Alerts, TweetDeck, Trackur, Social Mention, Sprout Social and Raian6. You’ll be listening to gain insight into your market, your competitors and important groups, including key journalists, working toward a better understanding of the most important keyword phrases that resonate with customers in your market. Continue reading →