4 Phases of Bootstrapping Your Business

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Have you ever put on a pair of cowboy boots or other boots with the little tabs to help pull them on?  Using those is bootstrapping.  From Wikipedia:

Tall boots may have a tab, loop or handle at the top known as a bootstrap, allowing one to use fingers or a boot hook tool to provide greater force in pulling the boots on. The saying “to pull oneself up by one’s bootstraps” was already in use during the 19th century as an example of an impossible task.

Today “Bootstrapping” is the art of building and operating a business without outside funding.  Just you, standing on your own two feet, using your own personal money to fund your business. Continue reading

Are You Reaching Your Customers Online?

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Baby Boomers and seniors are spending more time online than they are watching television according to a report by Ipsos and Google.

Average seniors and Boomers (those age 45 and older) spend 19 hours a week online compared to only 16 hours of television watching.  Their online time far outpaces time spent listening to the radio or reading newspapers and magazines. Continue reading

Labville

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Labville is a makerspace devoted to the practice of leveraging technology and techniques to build things both real and virtual with a sense of community, collaboration, inventiveness, humor and wonder.

Join the community here and mark your calendar for the 2nd Wednesday of every month from 5:30-7:00PM for a Labville Makerspace project or a guest presenter hosted at the CBI!

What’s Your Tagline?

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I facilitated an Elevator Speech workshop for our clients last week.  People did great work in the session and left with a new elevator pitch or polished up their old one.  What’s next?  Developing a good Tagline.  What is it?  A single phrase or sentence that describes your primary benefit.  Notice I didn’t say your primary product or offering – but your primary benefit. Continue reading

Just What is it We Do?

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It’s fair to say that at the Cumberland Business Incubator we do “something different every day.”  As examples, a few things that have occurred recently: Continue reading

5 Reasons You Should Hire Someone to do the Accounting

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Lots of small business owners start out thinking they will do everything they possibly can in their business to keep costs low, including doing their own accounting.  Some have learned the hard way that small errors can add up to a big mess. Continue reading

Running Your Business One Week At a Time

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No, I’m not suggesting you ignore a quarterly marketing plan, annual financials or your annual business plan, but realize that it’s important to run your business one week at a time as well.  Here are a few keys to success that need to be done weekly: Continue reading