No matter where we live we’ve all been in a traffic jam or at a light that just won’t change in our favor and glanced at the advertising billboards around us.
This “wait marketing” that capitalizes on immobility, or forced attention, maximizes potential exposure for businesses. However, unless the motorist has some special connection to the advertiser, the odds are that he or she will forget about the ad as soon as the traffic starts moving again. Continue reading