Square Appointments

Have you purchased something recently at a retail store or coffee shop or paid for a service where your credit or debit card was swiped through a small white attachment to a cell phone or iPad? That small white square was probably the Square. Yes, that is the actual name of the device and card processing service.

I avoided the Highway 127 Sale (the longest stretch of garage sales anywhere!), but I would bet there were a number of vendors with the Square attached to their phones to process payments. Even once-a-year vendors at craft shows and garage sales are using the Square for their credit and debit card customers. My massage therapist in Illinois was one of the first service providers I knew that adopted the Square in her business. Continue reading

Focus on the 80%

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I enjoy meeting with clients that come in with invention ideas. I get to put on my engineering hat and talk about engineering and design and manufacturing as well as all the typical business aspects. I met with a group last week that brought in their product idea. In this first meeting they were eager and excited to tell me about what they were going to build and what great ideas they had for packages and versions and the future of the product. There is a battery required to power their product. Within the same conversation they shared their ideas of how to build a better battery. They were full of ideas! Continue reading

MAKE Camp 2014 a Huge Success

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18 campers, 11 volunteers and 3 Make camp staff spent 5 days at the CBI learning how to make things from soldering led lights and battery holders on a flashing robot pin to making a mini-hovercraft to woodworking projects, making paracord bracelets to learning how to write computer code and dozens of art and craft projects including learning how to sew. Continue reading

Buy Local

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Consumers like to buy locally made things. The July 21-July 27, 2014 issue of Bloomberg Businessweek contains an interesting article about a potential new local trend. The owners of Absolut vodka, the French group Pernod Ricard, are looking to profit from those buyers who will pay a premium for small-batch locally made vodka. They are franchising. Pernod supplies the distilling equipment and the vodka recipe, but the production, sales and marketing and some profits are the entrepreneur’s. Continue reading

The Eiffel Tower & Your Ideas

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In celebration of Bastille Day, Seth Godin’s blog included the following about the Eiffel Tower:

  • It was designed at home on the kitchen table
  • By someone who didn’t get their name on it
  • It had never been done before, not guaranteed to get built or to work
  • It was criticized by hundreds of leading intellectuals and cultural experts
  • It wasn’t supposed to last very long
  • It’s designed to be an icon, it’s not an accident
  • People flock to it because it’s famous
  • You can sketch a recognizable version of it on a napkin

I did a bit more research. In May of 1884, working at his kitchen table at home, Maurice Koechlin made an outline drawing of the scheme he and Emile Nouguier, both engineers with the Eiffel firm, had conceived of as the centerpiece for the 1889 World’s Fair in Paris, coinciding with the centennial of the French Revolution. Initially the owner of the company, Mr Eiffel himself, was not enthusiastic about the concept. Continue reading

Marketing to the Largest Group in the US?

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The millennial generation is the largest population group in the United States. In the last U.S. Census, 18 to 32-year-olds outnumbered even the baby boomers. As their buying power increases, entrepreneurs looking to market to them must understand how they expect to be treated – as individuals. Continue reading

Pitching Your Business

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Charlie Brock wrote an article for the Tennessean recently about pitching your startup business to investors. There is good information in his article for anyone who has the opportunity to pitch their business, whether to investors or others. My summary of Charlie’s article follows. Continue reading

Making Sales but not Making Money? Watch Your Margins when Pricing –

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I find business owners have a hard time keeping the gross profit margins on their product or service in mind when establishing pricing. To be able to maintain your gross profit margin, you need to know what your costs are. Continue reading

Is Your Business Worth What You’re Thinking?

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If you sold your business today what would it be worth?“.

Chances are the number you have in your head and the number a buyer is willing to pay for your business are not the same. The means to bringing those two numbers closer together isn’t magic…it’s in long-term planning. Continue reading

Lean Principles are Good for Business

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Lean is a problem-solving approach for continuous improvement. Most organizations are under pressure to reduce costs while improving service and minimizing errors. Implementing Lean principles and using Lean tools can lead to an immediate positive impact. These benefits include improved quality, increased operational flexibility, reduced cycle time within processes, more efficient use of space, consistent service delivery, reduced lead times and reduced operating costs. Continue reading