I facilitated an Elevator Speech workshop for our clients last week. People did great work in the session and left with a new elevator pitch or polished up their old one. What’s next? Developing a good Tagline. What is it? A single phrase or sentence that describes your primary benefit. Notice I didn’t say your primary product or offering – but your primary benefit. Continue reading
It’s fair to say that at the Cumberland Business Incubator we do “something different every day.” As examples, a few things that have occurred recently: Continue reading
Lots of small business owners start out thinking they will do everything they possibly can in their business to keep costs low, including doing their own accounting. Some have learned the hard way that small errors can add up to a big mess. Continue reading
No, I’m not suggesting you ignore a quarterly marketing plan, annual financials or your annual business plan, but realize that it’s important to run your business one week at a time as well. Here are a few keys to success that need to be done weekly: Continue reading
When you are in business, it’s helpful to have an understanding of what people want. Abraham Maslow developed the Hierarchy of Needs in 1943. In Maslow’s theory there are five general levels of need, each of which must be met before a person can focus on the next higher-order need. The five levels in Maslow’s theory are: Physiological (breathing, food, water, sleep); Safety (security of body, property); Love/Belonging (friendship, family); Esteem (confidence, self-esteem, respect of and from others); Self-actualization (morality, creativity, problem solving, lack of prejudice). In short, if you don’t have enough food, or you’re in physical danger, you’re not focused on whether or not other people like you or how much personal growth you’re experiencing. Continue reading
