It seems that I have walked the floors at trade shows or vendor display areas at conferences a lot during 2015. If you have plans to participate in booth (or table and chair) marketing events in 2016, I hope these tips make your time spent there more rewarding. Continue reading
It’s trade show season – home and garden shows, health and wellness shows, industry shows.Dave Lavinsky of Guiding Metrics Executive Dashboard recently had his organization’s first booth at the Traffic & Conversion Summit. His six biggest takeaways from his experience and other things to keep in mind are summarized below.
1. Location, location, location Continue reading