Offering value is not enough. If no one knows (or cares) about what you have to offer, it doesn’t matter how much value you create. Without Marketing, no business can survive – people who don’t know you exist can’t purchase what you have to offer, and people who aren’t interested in what you have to offer won’t become paying customers. Continue reading
Tag Archives: value
4 Focus Areas to Increase Your Business Value
When you think about the big picture of your business (thinking strategically rather than tactically) are you focusing on growth (most business owners do) when you should be focusing on increasing value instead?
We spend a lot of time talking about Business Growth – and for good reason. Growth is the most obvious, visible sign that your business is doing well. Given a choice, almost everyone would choose to grow versus choosing to get smaller. Business owners and clients bring up the topic of growth a lot – usually in the context of money. I need to make more money so I need to grow (i.e. grow revenue). Unfortunately more revenue doesn’t always mean more money to the business owner. Continue reading
Is Your Business Worth What You’re Thinking?
“If you sold your business today what would it be worth?“.
Chances are the number you have in your head and the number a buyer is willing to pay for your business are not the same. The means to bringing those two numbers closer together isn’t magic…it’s in long-term planning. Continue reading